eTrade‘s latest commercial – Poolside – uses the William Tell Overture recording from our classical music library as soundtrack. Here’s a look/listen… eTrade’s Poolside commercial uses the UniqueTracks recording of the William Tell Overture as soundtrack.
Posts Tagged ‘Advertising’
e-media promo shoot for Bedslide yields great results
February 4th, 2012
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Eric Wyatt and the video production creatives at e-media, in Ft. Myers Florida, recently produced a promo spot for Bedslide which featured some tracks from the UniqueTracks Production Music Library. Bedslide makes a unique sliding ultility for loading and unloading trucks. Basically, it turns your truck bed into a sliding drawer. Eric told me recently [...]
New Music for Advertising – UniqueTracks takes it to the MAX
October 27th, 2011
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New Product Release: Royalty Free Music Library, UniqueTracks Inc., has just released a new album of production music soundtracks designed for advertising, TV commercials, marketing films, corporate film, new product releases, podcasting and PowerPoint presentations. Produced by Russian-native, Israel-based composer Sergei Stern, this set will grab your target audience with its blend of contemporary music [...]
Quirky New TV Jingles Aimed at Young Women
April 28th, 2011
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I’m a big fan of the commercial jingle as a method of advertising. I think jingles sell better than their much over-used alternative – the licensed hit song. Jingles are written directly for the ad and, to me, tend to create better campaigns. Sidebar: Example of licensed hit song in advertising – This morning I [...]
Imported from Detroit – Chrysler 200 Super Bowl commercial
March 3rd, 2011
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I thought the hands-down best commercial during this year’s Super Bowl was the 2-minute ad for the Chrysler 200 featuring Eminem. Brilliantly written and produced with a pitch-perfect narration by voice-over artist and Michigan resident Kevin Yon, the commercial shows downtown Detroit in all its glory as Eminem slowly drives the new Chyrsler 200 through [...]
Quiznos campaign – Irritatingly Bad Jingles
December 10th, 2010
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I’ve posted in the past about commercial jingles and how I believe that, when done well, they sell products better than the current trend of simply licensing a hit song and using it as background soundtrack in the ad. Jingles are, typically, more targeted, with lyrics that speak specifically about the product. However, this Quiznos [...]
FreeCreditReport.com Jingle Power
June 23rd, 2009
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FreeCreditReport.com is running at least six commercials featuring a down-on-their-luck rock band singing in various settings bemoaning the fact that their credit is bad. The actors are obviously musically talented, the drummer actually knows how to play drums, you can tell by looking at him. I found out that the singer is a French [...]
On or Off Target with Hello Good Buy? – Poll
February 12th, 2008
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Target Corporation has been using the Beatles classic Hello Goodbye in its recent TV advertising. One spot aired during last Sunday’s Grammy Awards broadcast. They have changed the word Goodbye to Good Buy morphing the song’s refrain into an ad slogan “Hello Good Buy, Hello Good Buy, Hello Good Buy….” The campaign is “Say Hello [...]
Optimum’s Reggaeton Jingle
January 14th, 2008
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More evidence that the commercial jingle is making a comeback can be found in Cablevision’s campy ad for its Optimum’s Triple Play service (High Speed Internet, Digital Cable TV & Digital Phone Services). The jingle uses the dance style Reggaeton to create a fun, over-the-top spot that targets the urban, Latin American market. Reggaeton – [...]
The Jingle returns with AAMCO’s “I Got A Guy” campaign
January 4th, 2008
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I’m very happy to see AAMCO using an actual jingle in their latest “I Got A Guy” campaign. I believe jingles sell better than today’s “lifestyle” spots. Lifestyle spots typically show glossy images of contemporary folk enjoying life while accompanied by a recognized hit song. The ad tries to gain influence from the song’s established [...]
