Revenue sharing is indeed coming to YouTube. Red Herring Magazine says YouTube will begin experimenting with pre-roll and post-roll video ads this summer.
Suzie Reider, head of advertising for YouTube, told an audience at the Ad:Tech conference in San Francisco last week that, “we’re looking at executions like a very quick little intro preceding a video, then the video, then a commercial execution on the backside of the content.”
The revenues will be shared with YouTube’s “premium” content creators. In other words, not every video on the site will have advertising attached and not everyone who has uploaded a video will partake in revenues generated by the ads.
Sharing revenue with major content creators is a big step towards solving part of the copyright infringement problem for Google and YouTube. Another problem, that of broadcasting content without the permission of the copyright holder, is being addressed by technology like the new Claim Your Content filter that is supposedly close to being launched on the site.
content creators, copyright infringement, red herring magazine, revenue sharing, video ads, youtube
2808907071219802198