eTrade‘s latest commercial – Poolside – uses the William Tell Overture recording from our classical music library as soundtrack. Here’s a look/listen… eTrade’s Poolside commercial uses the UniqueTracks recording of the William Tell Overture as soundtrack.
Archive for the ‘Advertising’ Category
I’m a big fan of the commercial jingle as a method of advertising. I think jingles sell better than their much over-used alternative – the licensed hit song. Jingles are written directly for the ad and, to me, tend to create better campaigns. Sidebar: Example of licensed hit song in advertising – This morning I [...]
I thought the hands-down best commercial during this year’s Super Bowl was the 2-minute ad for the Chrysler 200 featuring Eminem. Brilliantly written and produced with a pitch-perfect narration by voice-over artist and Michigan resident Kevin Yon, the commercial shows downtown Detroit in all its glory as Eminem slowly drives the new Chyrsler 200 through [...]
I’ve posted in the past about commercial jingles and how I believe that, when done well, they sell products better than the current trend of simply licensing a hit song and using it as background soundtrack in the ad. Jingles are, typically, more targeted, with lyrics that speak specifically about the product. However, this Quiznos [...]
FreeCreditReport.com is running at least six commercials featuring a down-on-their-luck rock band singing in various settings bemoaning the fact that their credit is bad. The actors are obviously musically talented, the drummer actually knows how to play drums, you can tell by looking at him. I found out that the singer is a French [...]
Target Corporation has been using the Beatles classic Hello Goodbye in its recent TV advertising. One spot aired during last Sunday’s Grammy Awards broadcast. They have changed the word Goodbye to Good Buy morphing the song’s refrain into an ad slogan “Hello Good Buy, Hello Good Buy, Hello Good Buy….” The campaign is “Say Hello [...]
More evidence that the commercial jingle is making a comeback can be found in Cablevision’s campy ad for its Optimum’s Triple Play service (High Speed Internet, Digital Cable TV & Digital Phone Services). The jingle uses the dance style Reggaeton to create a fun, over-the-top spot that targets the urban, Latin American market. Reggaeton – [...]
I’m very happy to see AAMCO using an actual jingle in their latest “I Got A Guy” campaign. I believe jingles sell better than today’s “lifestyle” spots. Lifestyle spots typically show glossy images of contemporary folk enjoying life while accompanied by a recognized hit song. The ad tries to gain influence from the song’s established [...]
Devo re-records their biggest hit “Whip it good” as “Swiff it good” in a TV ad for the floor cleaner Swiffer. The Beatles song “All you need is love” is licensed by Luvs who use it for their campaign, “All You Need is Luvs” “Blister In the Sun ” by the Violent Femmes, a seminal [...]
There was a time when TV advertisers packaged their marketing messages within the lyrics and melodies of songs written specifically for ad campaigns.Â The songs came to be known as jingles because they were catchy, singable tunes. Today, this form of advertising has essentially disappeared from American commercials.