e-media promo shoot for Bedslide yields great results

Eric Wyatt and the video production creatives at e-media, in Ft. Myers Florida, recently produced a promo spot for Bedslide which featured some tracks from the UniqueTracks Production Music Library.

Bedslide makes a unique sliding ultility for loading and unloading trucks. Basically, it turns your truck bed into a sliding drawer.

Eric told me recently

The marketing department [at Bedslide] wanted
to use something with a hard rock sound for music.
Thankfully we had your Speed Demons CD.

Here is the spot, shot for under $3000. Neat product.

Wikipedia leverages user-generated content for its own politics

Information wants to be free… (so the Web gospel reads)

Wikipedia apparently has entered the political arena, closing the site for one day to protest the SOPA bill.

What’s interesting to me is the notion that the knowledge collected by Wikipedia, freely given by volunteers spending untold hours contributing to the site, can be leveraged by the site’s owners to support their own politics.

I don’t know that that meets the approval of the many, varied, unpaid writers that contribute freely to Wikipedia or so-called crowdsource or “open source” platforms.

In an article titled The importance of Wikipedia published Nov 30, 2011 on opensource.com, Susan Hewitt, a 63-year old contributor to Wikipedia says

“Wikipedia is self-organizing and self-correcting,”. “There is no boss and police force, yet at this point in its development it’s perfectly clear that it works really well.” Wikipedia calls to the better angels of people’s nature, and those angels respond.

No police force, but apparently a higher power.

It’s the downside of the concept of a free web. The truth is there are powers behind the free web and they can use their power when it suits them. Now it’s free, now it’s not. Who decides? Well, we saw this week who decides.

Interestingly, a paid product, Encyclopedia Britannica, for instance, could not be so leveraged. Once you purchase it, it is yours. It can’t be removed from your home by the publishers because they don’t agree with your politics. Is that what we pay for? Ownership? Control? Privacy? Autonomy?

http://en.wikipedia.org/wiki/Hubris

A little bit of Guitar Heaven
Royalty free music from UniqueTracks

Guitar Heaven, a new royalty free music collection from the UniqueTracks Production Music Library, features 28 full-length tracks written in rock, blues and country guitar styles. There is plenty of rock energy here, classic rock, hard rock, heavy metal are all represented including a tongue-in-cheek homage to Queen’s Bohemian Rhapsody entitled Bohemian Blasphemy.

There is also a fine selection of electric blues tracks, something of a throwback to 1970s guitar god jam band playing. These tracks are a rare addition to the royalty free genre.

The country instrumentals feature plenty of dynamic guitar-picking and the Latin-influenced acoustic guitar tunes will help bring out the sun.

Guitar Heaven was composed and produced for UniqueTracks by Canadian composer Neil Cross.

Guitar Heaven - royalty free music from UniqueTracks Inc.

New royalty free music album – Modern Pop from UniqueTracks

New Product Release: UniqueTracks’ new Modern Pop album.

Modern Pop is an eclectic mix of hip hop, rock, funk, ambient and urban club styles from producer Sekani Williams of the Arts and Kraphts Galleries. The album is a set of 28 full length tracks that will fit into any production looking for a contemporary edge. Tracks feature deep, pumping bass, sparkling percussion and inventive effects.

You’ll find laid back guitar ballads here as well as streetwise Hip Hop tracks. If you need music for a video production, multimedia project, game app, TV commercial of indie film, Modern Pop has you covered.

Modern Pop album collection from UniqueTracks royalty free music.

Attention Game Producers: Retro 8-bit Game Soundtracks from UniqueTracks

New Product Release: UniqueTracks’ new Retro Gamer is a collection of electronic music based on the 8-bit chipset used in legacy video games like the Nintendo Game Boy. This music emulates the tunes found on famous games like the Mario Brothers series. The atmosphere is fun, light and kind of goofy. Songs have a bouncy, buzzy, quality with a touch of innocence.

There are 21 full-length themes here. Each song is presented with several edits including an alternate mix where the main melody is pulled out of the mix. This can be helpful if you are using the track in a game and need more of a pad or muted background. Most tracks are cut right at a loop point so they can easily be extended in your editor.

These songs are just fun. They fit non-game related productions too, from quirky commercial beds to wacky YouTube Cats videos.

Have a listen. You will recognize this sound…

Retro Gamer album collection from UniqueTracks royalty free music.

New Music for Advertising – UniqueTracks takes it to the MAX

New Product Release: Royalty Free Music Library, UniqueTracks Inc., has just released a new album of production music soundtracks designed for advertising, TV commercials, marketing films, corporate film, new product releases, podcasting and PowerPoint presentations. Produced by Russian-native, Israel-based composer Sergei Stern, this set will grab your target audience with its blend of contemporary music styles.

MAX Producer is a collection of rock, dance, funk, and easy-listening tracks created especially for use in advertising and promotional spots. The writing is contemporary and hits the right note for marketing films, corporate video, Powerpoint presentations, ads and other promotional productions. The songs are presented in full-length versions plus many edits including 60, 30, 15 second ad mixes.

The songs are good-natured and blend well with imagery. If you are creating upbeat and positive marketing messages and need that feeling underscored, then you’ll certainly find this collection appealing. The writing is engaging and the multiple music styles in the collection will find many uses in your production work.

Check it out, this is a delightful set.

MAX Producer album collection from UniqueTracks royalty free music.

Good Times ahead for UniqueTracks Royalty Free Music Library

New Product Release: Royalty Free Music Library, UniqueTracks Inc., has just released a new album of production music soundtracks geared towards advertising, TV commercials, marketing films, corporate film, new product releases, podcasting and PowerPoint presentations. Produced by Russian-native, Israel-based composer Sergei Stern, this set will grab your target audience with its quirky, contemporary feeling.

Good Times is a collection of 14 positive, upbeat and somewhat zany soundtracks. An engaging use of medium tempo 2-beat vamps and old-time rhythmic riffs help create the catchy, folksy feel. The mood is light and will put a smile on your face.

This music is especially well suited for advertising spots and productions in need of a happy, offbeat, atmosphere. This music will bring out feelings of enjoyment and pleasure using a fresh, individualistic, unhampered songwriting style.

Good Times album collection from UniqueTracks royalty free music.

Words to live by – from Steve Jobs

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

from his Commencement address delivered on June 12, 2005 at Stanford University. Read the whole thing if you have time. It’s very powerful.

Video of the Commencement address

Classical Music in The King’s Speech

Last year’s Academy Award for Best Picture, The King’s Speech, tells the story of how King George VI, who was never intended to be king, overcomes a debilitating speech impediment in order to better rule England during the perilous years of the 2nd World War.

The movie’s climatic scene, where King George successfully delivers a national radio address on the brink of World War 2 was set to the second movement of Beethoven’s Seventh Symphony. The piece starts softly and slowly and gradually builds to a dramatic, full orchestral finale. The entire movement is propelled by a an unrelenting ostinato rhythm that gains in force taking on an almost frenzied tone by the movement’s end.

Because the movie is a historical drama, it lends itself well to a classical music soundtrack. The story revolves around the English Royal Family. The music lends itself well to the regal atmosphere in the film.

This is one of the things classical music underscore does well. It can add a refined, even divine, beauty to a scene. Classical music is quite versatile as soundtrack but I hear it mostly used to underscore serious positive emotions like glory, bravery, eloquence, refinement.

There are exceptions however. Clockwork Orange is one, where extreme violence occurs against a soundtrack of (mostly) Beethoven’s orchestral music. Here the music creates a type of absurd burlesque, making a sarcastic societal comment on violence.

Terrence Malik’s new film The Tree of Life relies only on a classical music soundtrack as well. It makes sense, Malik’s storytelling is poetic and non-linear and attempts to bring a special type of beauty to filmmaking. The film zones in from theological and cosmological musings to capture the smallest human gestures.

French Canadian filmmaker André Forcier makes great use of Grieg’s In the Hall of the Mountain King in his film Je Me Souviens. This track was licensed from the UniqueTracks Production Music Library. You can hear it used in the film’s trailer.

Because the classical music recordings in the UniqueTracks library use authentic symphony orchestras, the tracks have a genuine, unsynthesized sound. UniqueTracks can license every movement of Beethoven’s 9 symphonies. including the popular Ode to Joy, the Choral finale from the 9th Symphony. We have Bach’s greatest titles as well as several full Tchaikovsky ballets.

UniqueTracks licenses royalty free music, sound effects and animated stock footage to media producers who, in turn, integrate the media into their DVDs, videos, podcasts, radio and TV advertising, Flash and Powerpoint presentations and music-on-hold programming.

Romantic Movie Themes
New Royalty Free Music from UniqueTracks

New Product Release: Love is in the air. Royalty Free Music Library, UniqueTracks Inc., has just released a new album of production music soundtracks focusing on all the myriad shades of romance. From surging orchestral strings to mellow, relaxed grooves, the music here will highlight any scene concerned with affairs of the heart.

Romantic Movie Themes is a collection of 33 recordings that have been designed to create a passionate and amorous mood.

These are primarily orchestral soundtracks evoking the grand, romantic films of Hollywood’s past. Emotions run high ranging from the ecstatic feeling of being in love to the melancholia of lost love.

Romantic Movie Themes by UniqueTracks